Category: Articles

By Kathy J. Marshack, Ph.D., P.S.

My mother was fond of telling me this little aphorism when I was a girl. Perhaps it was because she had two daughters and no sons. Or perhaps it is because she was the only daughter in a family of sons. Whether she was trying to teach me the lesson, or to merely advise me of a fact, I have noticed the truth in this saying more often than not.

The value of relationships does seem to be more important for women than for men. Not that men do not enjoy loving relationships, but that women tend to define themselves more in terms of their relationships. Women and girls are more willing than men and boys to put their needs aside to maintain a relationship. Within a family firm for example, it is often the wife who does not take a formal salary. She is equally likely to forgo a formal title in the corporation, although she is just as hardworking an asset to the business as her husband.

Likewise with daughters. Daughters in family firms often see their roles as supportive of the family. They are not as driven to be leaders as are their brothers. This does not mean they do not want recognition. Rather their first priority is to ensure the success of the loving relationships. After all, these relationships came before the business. They are the driving force behind the business; the reason it came into being.

The research indicates that family owned firms were started by their founders primarily as a way to support the family. The women in family firms still recognize this intent long after the men have turned their attention to developing a thriving enterprise.

But this concern for family first often gets in the way of founders considering their daughters as successors. Although their daughters may be hardworking, college educated, committed to the family enterprise, and have many other talents, founders most often groom their sons to succeed them in the leadership of the business. The research shows that even founders who have no sons overlook the possibility of a daughter taking over the business.

Considering the importance women place on nurturing the family, and considering that a successful family firm requires a cohesive and committed family, daughters may be the most likely choice to succeed the founder of a family firm. In her study of 8 family firms, Collette Dumas identified the roles that daughters typically plan in family firms. Dumas chose only those family firms where the daughters held management positions. She also identified the qualities that make for a successful transition of leadership from fathers to daughters in family firms.

The majority of fathers and daughters that Dumas interviewed expressed great difficulty in managing the ambiguity in defining the daughter’s roles in the family and in the family business. The roles assigned by both fathers and daughter ranged from “Daddy’s little girl”, which emphasizes a fragile, defenseless, dependent position, to that of a tough and independent manager in the business.

While the daughters studied were capable and assumed several roles in the family business, their primary role with their fathers (and which was learned at an early age) was that of defenseless dependent. As one daughter put it, “Even though I’ve been working here a long time, I still have to kiss him every morning. Otherwise he’ll be hurt. I don’t think he’s made the transition to seeing me as an adult. I’m still his little girl.”

While sons may also stay boys in their father’s eyes, at least sons come into the family business with the expectation that someday they will take over. Daughters rarely have this illusion. Therefore, they may remain Daddy’s little girl indefinitely. This position leads many daughters in family firms to struggle with a sense of identity. Many daughters in family firms, as well as their mothers, work wide by side with their brothers, yet their names are not on the organizational chart.

All of the fathers Dumas interviewed reported that they had never considered their daughters as potential successors in the business before their daughters came to work for them. And all the fathers reported that long periods of time went by after their daughters came to work for them before they considered the idea. Dumas refers to this phenomenon as the “invisible successor.” Only when a crisis emerge where the daughter was needed to help out Dad, did either party consider her potential as a successor. Unlike sons, who come to work for the family business to further their career and eventual ownership, daughters come into the family business out of dedication to Dad and the family.

As a result of struggling with these issues (role ambiguity, invisibility and identity), daughters in family firms develop one of three styles according to Dumas: “Caring for the Father,” “Taker of the Gold,” or “Caretaker of the King’s Gold.”

In the first style, “Caring for the Father,” the daughter may feel a lack of purpose and direction. She has not developed a clear and strong identity. Such people often attach themselves to strong leaders or father figures and become dependent on them in an attempt to fell “alive.” In the family firm these daughter are largely oriented toward pleasing the father and caring for his comfort and wishes. His needs come before the daughters.

While there is nothing unhealthy about caring for another person, to do so exclusively not only robs the daughter of her identity, but may harm the firm. If the daughter’s behaviors are oriented toward caring for her father to the exclusion of actions that would be beneficial to the organization’s effectiveness and survival, she will not be prepared to take over the CEO’s role when she succeeds him.

In the second style, “Taker of the Gold,” the daughter has taken the opposite extreme by developing a rigid identity or sense of self. She works hard to achieve, even overachieve, but she thinks only of herself. In the case of daughters trying to become independent of fathers, the takers-of-the-gold become more interested in taking charge of the business assets than in responding empathetically to the father or recognizing this accomplishments.

While these daughters are strong and quite capable, they operate independently and thus do not take advantage of the resources available to them to make informed decisions. These daughters have behaviors that are rebellious and disrespectful of the business’s norms. In the long run this style produces a great deal of conflict between father and daughter and potential distress for the business.

The third style, “Caretakers of the King’s Gold,” represents a midpoint between the first two styles where the structure of the identity is harmonious and stable and at the same time less rigid and dramatic. This daughter suffers less from a sense of inner emptiness and is less inclined to continuously prove her existence to others. In other words, this healthy sense of identity allows the daughter in a family firm to simultaneously take charge and take care of the “king’s gold” (the business), “the king” (the father), and herself.

This style may seem to cast the daughter back into the dependent role of “Daddy’s Little Girl.” However, daughters who represent the style of “caretaker of the King’s Gold,” have found their identity through interdependence with their fathers. While sons cannot feel like men until they break away from Dad, daughters mature through affiliation and interconnectedness. Fathers with this type of daughter find that they can gradually phase out of the business. Their daughter is capable of running the business with out them, but she also values working with her father for as long as he is capable.

Murray Bowen, a family systems psychiatrist has suggested that interdependence is one sign of a healthy family. Certainly this is no less true for a family firm. Fathers and daughters who are able to be respectful of each other, nurture each others developmental needs and both creatively pursue the business are in a better position to make a healthy transition from father to daughter when the time comes for the succession of leadership.

By Kathy J. Marshack, Ph.D., P.S.

What does it take for a woman to be a successful business leader in Clark County? I have been pondering that question for some time. It’s not that I don’t know what it takes to be a leader. It’s just that the qualities of leadership are not defined by gender.

What we psychologists know about women leaders is that they don’t test out any differently than men leaders on various personality characteristics. As entrepreneurs or business leaders both women and men are achievers, driven, tenacious, and independent. They are both unafraid of hard work. They strive for excellence in whatever they undertake. They can be impatient with the insecurities of others because these insecurities slow down the process. On the other hand these leaders are very good at encouraging excellence in others because they have a powerful belief in their cause. Leaders also believe in their abilities to accomplish whatever they put their minds too. This is probably the defining characteristic of leaders. Strong belief creates charisma and charisma creates followers.

So if female leadership and male leadership are not really different what does it take for a woman to be a successful business leader in Clark County? What I realized as I sifted through the characteristics of leaders is that the difference between male and female leaders may be in how those characteristics were acquired. In other words, women business leaders probably developed their leadership from quite different life experiences than their male counterparts. And these life experiences do distinguish leadership styles if not the basic leadership qualities.

Before exploring those typical female experiences that encourage leadership it is important to understand that a leader is born with something special. Just as one child seems particularly athletic and another child more musical, even as toddlers, parents are aware of leadership abilities in their child at a relatively young age. When I was six my parents attended the open house held at my school. They toured my classroom and admired the work of all of the children, but of course were particularly proud of little Kathy’s accomplishments. But what impressed them most and is a family story to this day, is when the class of six-year-olds assembled ourselves into an orchestra with our rhythm instruments and performed for our parents. Little Kathy wasn’t playing the maracas, or the triangle, or even the drums. No little Kathy was the conductor!

People either have leadership ability or they don’t, and you can see the quality almost from birth. But that doesn’t mean all people born with this quality become leaders. The quality needs to be nurtured for it to grow and flourish. Just as soccer camp and piano lessons nurture the young athlete and young musician, so must parents help their young leader find experiences to help her hone this skill. For girls and women this is not always easy since our cultural model for leadership is male.

To be female and to be a leader usually means heartache for girls before they come to accept how unusual they are and consider it an advantage. I would wager that most of the women business leaders in Clark County can relate to this. How many of you felt like an odd ball growing up? Over the years how many of you have been told you were too aggressive or unfeminine? How many of you outperformed your male colleagues only to watch the men be promoted at your expense?

I laugh now at the angry epithet thrown at me by my ex-husband shortly before our divorce. He said, “Do you know what’s wrong with you? Do you really want to know what’s wrong with you?”

I thought, “Well why not?” so I yelled back, “What . . . what do you think is wrong with me?”

He snarled with confidence, “What’s wrong with you is that you think like a man!”

Being only 22 at the time, I didn’t really understand what he meant, although I knew he didn’t like me for some reason. But I was confused about what was wrong with my thinking. And I wondered if I did indeed think like a man, was that really so bad? And maybe what he meant is that I think for myself, or think I should be able to whenever I want to. Is that thinking like a man, or like an independent person?

Since then whenever I have told this story to a group I have noticed that the women leaders laugh because they have similar stories to tell. Women leaders who have overcome their fear of thinking like a man, ore behaving like a man, know they are women. Furthermore they know that each woman leader is a unique human being who brings her own particular personality to the organization she is leading. Like male leaders, female leaders are more definable by their leadership qualities than their gender.

For girls to grow up to be successful women business leaders they must conquer the fear of being unfeminine. The same qualities of leadership that are demonstrated by the boys in class are considered inappropriate for girls. So unlike boys who are leaders and encouraged to be leaders, girls who are leaders must pursue leadership by breaking the rules. If you don’t like breaking the rules, you can’t be a leader if you are female.

In a recent psychology study, participants were asked to describe the qualities of a male leader. They listed such qualities as strong, decisive, charismatic, aggressive, goal oriented, tall and so forth. When a separate group was shown this list of characteristics and told that this described a woman, the participants considered her unfeminine, unlikable, angry and manipulative.

I have had more than one job where I outperformed my co-workers. When I was just 19 I was a salesclerk for a department store. I worked in any department that needed an extra hand and one day they assigned me to Men’s Wear. I remember having fun helping customers find just the right suit with shirt and tie to match. I had never worked in this department before so it was a challenge. By the end of the day I was surprised to learn that I had sold more merchandise than any other salesperson. Thinking that this would make the supervisor happy you can imagine my dismay when I was told that I could no longer work in that department because I was considered too pushy.

Again how many of you have similar stories to tell from childhood or youth? The problem isn’t having these experiences. The problem is what to do with them. If girls are to grow into leaders and if women who are hiding their leadership abilities are to come out of the closet, then they need to be willing to rise above these negative female stereotypes. And they need to break some rules. In the case of the department store that couldn’t see the advantage of my sales skills, I didn’t give up. I just recognized that I was underemployed. By the time I was 30 I had had so many of these experiences that I decided to start my own business.

In a nutshell the answer to this question is that to be a Woman Leader in Clark County, and anywhere else for that matter, requires that you “think like a man,” that you are “pushy,” and that you “break the rules.” At least that is how many women leaders are seen. However, I prefer to put a feminist spin on this definition and to relieve future women leaders of some old sexist baggage. For the twenty-first century to be a Woman Leader in Clark County requires (1) pride in independent thinking, (2) fearless determination to accomplish your goals, and (3) a willingness to create opportunities where others see limitations.