Addiction ‘conspiracy’ of silence hurts the family and business

By Kathy J. Marshack, Ph.D., P.S.

Every night at about 10:30 or 11:00 the fighting would start and carry on for two to three hours or more until the couple got so tired they just fell asleep. This was the culmination of a long day at the office where Joan and Jack, wife and husband, worked side-by-side running their successful business.

By the end of the workday Joan frequently wanted to stop off at a bar for a drink to “unwind” before heading for home to dinner. Jack, in a separate car would go home, relieve the babysitter, and start dinner. When his wife got home she was relaxed and cheerful, the alcohol having taken the edge off of the day’s stress. Two more glasses of wine at dinner contributed to her changing personality.

As the evening progressed, Jack would busy himself with settling the children down for the evening. He didn’t mind doing most of the domestic chores because he understood that Joan didn’t have as much physical stamina as he. When it was time to give the children a good night kiss, he would call to their mother, whom he often found napping on the couch.

A couple more drinks later Joan was no longer napping, no longer cheerful. Her irritability was growing. Dumbfounded, Jack could not figure out why she was mad at him. The accusations started flying, defensive walls shot up and the arguing would escalate to unreasonable and irrational proportions.

Alcoholism and other drug abuse is an epidemic in our country. We are all aware of the general problem nationwide. There are numerous programs in our schools to prevent drug abuse among our youth. The courts are less and less tolerant of alcohol related traffic infractions. Celebrities have established treatment programs to sober up movie stars and politicians.

Many employers are taking a hard look at the problems caused by drug abuse and alcohol addiction. Employers recognize the loss attributable to drugs in terms of lowered production, increased accidents, lower quality work, and loss of skilled employees. They have established employee assistance programs and redesigned insurance benefits to create treatment options for employees. These programs not only treat the addict, but the family as well because it is the strength of the family that determines the addict’s success in treatment.

The concern reaches to the highest levels in most companies. Whether the employee is the president or the line worker, today’s employers are cracking down on drug abuse. No one is allowed to jeopardize the welfare of the company or fellow workers by engaging in dangerous addictive behavior. But the goal is not punishment. Instead, employers want to rehabilitate and return a healthy employee to the job.

Yet among family firms, drug addiction and alcohol abuse are frequently overlooked. Many people who have worked in family firms, yet are not family members, talk about the “secret” at work. The secret that everyone knows is that there is a family member who is addicted or engaging in drug or alcohol abuse, yet no one is to talk about it. The family member is protected not only by the family, but also by a general conspiracy among employees.

In previous columns I have explained how this conspiracy comes to be. The function of the family is to nurture and protect its members. This function is alive and well in a family firm, and usually takes precedence over the welfare of the business or other non-family related employees. This is a rule that families have followed since the beginning of human civilization, and therefore is not likely to change.

If there is an alcoholic in a family firm, be they founder, spouse, son, daughter, or in-law, the family is likely to overlook, condone, deny, rationalize or minimize the problem for the sake of keeping the family system in tact. If the founder is alcoholic, alcoholism may be a family “tradition” that will be hard to break. That is, drinking may be interwoven into the fabric of family life and corporate life.

Leaders in family firms have a tough job. They must weigh the success of the business against the needs of the family. Allowing addictions to go untreated is no way to take care of either the business or the family. By ignoring the problem the addict accepts this as tacit approval of their behavior. And by ignoring the problem, the potential threat to the integrity of the family and business grows. Alcoholism and other addictions leads to the breakdown of the family, just what a family firm wants to avoid.

What can help members of the family firm address these problems is to consider that the addict is fortunate to have the backing of both his/her family as well as his/her business. With the support of the two most important systems in one’s life, the addict has increased potential to succeed in treatment. They have a loving family and they have a job to come back to.

Another thing to consider is that everyone in the family has to support the decision to confront the addict and to seek family therapy with them. If there are dissenters, the addict will solicit allies to defend their continued drug abuse. While it is painful to acknowledge one’s own addiction, it may be even harder to acknowledge the addiction of a loved one. Often family members feel helpless in the face of the overwhelming problems caused by addiction. Therefore, the “enable ” the addict rather than face the problem squarely in the eye.

To deal with the humiliation of recognizing that a family member is alcoholic, education will help. Professional treatment centers emphasize that alcoholism and drug abuse are best understood as diseases. That is, the disease of alcoholism affect the personality in ways that change the one we love. While the alcoholic cannot help that they have a disease (many alcoholics are genetically predisposed to alcoholism), they must be held accountable for their actions. They must be confronted with their irresponsible and manipulative behavior so that they can change it. With professional treatment and ongoing support, they can be returned to their former productive and loving lives.

To learn more, contact Alcoholics Anonymous. They are listed in the telephone directory or you can go to their website -www.alcoholics-anonymous.org. You can also visit www.self-helpcentral.com to find recommended books on the subject.

In any case, if you are a member of a family firm, and you suspect a family member of addiction, do something now. You may the be the only one willing to take the risk to expose the family “secret.” But once the secret is out, trust the strength of the family to meet the challenge of recovery. Families are forever, after all.

Cultivating resilient leadership can help a family business to succeed


By Kathy J. Marshack, Ph.D., P.S.

What makes a leader? Is leadership a genetic trait or a learned ability? Are men better leaders than women? Is leadership ability universal or situational? Do leadership skills fade if not used?

These are questions that research has yet to answer. But leadership development is one of the major concerns of American executives. Business owners are frequently faced with the problem of developing leadership skills among executives and managers. These same executives and managers may be highly skilled in their particular specialty, but lack what it takes to lead his or her people to excellence in their industry.

The qualities of a leader are many. And to some extent the type of leadership style that works in one setting may not work in another. What is common to all successful leaders however, is the ability to communicate with his or her subordinates, colleagues and superiors. The confident leader communicates this confidence and encourages the best from others. Over the years I have often been surprised at how many successful and wealthy business owners have such poor communication and leadership skills. Apparently having good interpersonal skills is not a requirement for business success, but it certainly makes things go more smoothly. One wonders how much more could be accomplished by these wealthy and successful people if they had improved interpersonal skills.

When you are the boss you can compensate for poor people skills by firing troubling people. Most entrepreneurs are extremely hard workers, so another way to compensate is to put in more hours to cover for your lack of leadership ability. In family firms, if no family member emerges as a successor to the founder, the business can be sold.

These strategies seem rather primitive when good communication and interpersonal skills can be learned. It may be that some people are just born to lead, but with training in communication skills, a natural leader may be discovered who may otherwise have been overlooked.

The kind of skills that will enhance any leader’s position and that could create a leader from someone with raw talent, come under what I call the “resilience factor.” Within this factor are the qualities of flexibility, the win-win philosophy, quality over quantity, toughness, and foresight.

No matter what surprises lay in store for this leader, he or she is flexible enough to do what works in the moment. He or she can learn from even the lowest employee in the hierarchy. A father can take direction from his son or daughter.

Competition is a waste of time for this leader. A husband and wife who work together learn to appreciate the unique talents that each brings to the business. This leader’s philosophy is that everyone wins.

Doing things fast is replaced by doing things thoroughly, efficiently and with quality. The leader who has mastered good interpersonal skills has a devoted work force, family and clientele. Therefore, taking the time to do it right and to learn from others pays off.

Leaders who win are tough. They don’t give up. Their employees and family members can count on them to come through. They aren’t afraid to speak, nor to speak an unpopular position. And when they speak, they have thoroughly researched their opinion. Winging it was OK in those start up years, but if you want people to follow you, be thorough.

Among family business owners, cultivating leadership is even more difficult. The development of interpersonal skills is often thwarted by the system of primogeniture. That is, the leader of a family business may take leadership solely because he is the eldest son of the founder. He may have little leadership ability, and poor interpersonal skills, but as the son (or eldest son) no one looks further for true leadership.

Leaders of family firms who want the best for their families and their business confront the problem of cultivating leadership openly and honestly. They insist on training the next generation in the development of problem solving skills, communication skills, confrontation skills as well as the skills of the specific product manufactured.

Passing the business on to the next generation requires foresight, another quality of successful leadership. Being wrapped up in ego needs, leaves a business owner with no one to trust the business to when he or she retires or dies. The truly resilient leader is one who has planned ahead and created a resilient business.

Resilient leaders recognize the abilities and talents in others as well as themselves. These leaders realize that their greatest contribution to the business is their ability to lead, to cultivate excellence in others, to create a quality business with longevity. Without developing the interpersonal skills that create trust and confidence in the leader, this is just not possible.

Sex and consequences

by Kathy J. Marshack

as published in the Summer 2002 issue of Family Business Magazine

Margo was dumbfounded. She never would have believed her son Brett could humiliate her this way. She just discovered that Brett was having an affair with one of their employees, while his unsuspecting wife was at home caring for their two children. She knew that Brett was having trouble at home but she thought with the marriage counseling that things were back in order.

Of course Glen, Brett’s father had “indulged” in a few flings when he was younger, but Margo was sure Brett knew nothing of this. Brett’s actions created a tremendous weight of responsibility for Margo as the matriarch of the family and as co-owner with her husband Glen of the family/business. How was she to handle this problem? Who should know about it? Who already knew?

Glen started the sheet-metal manufacturing plant in his garage 30 years ago when he decided to escape from the monotony of working for unenlightened employers. Using his engineering degree, he had an idea to build better fittings for trucks, such as cargo boxes. His ideas appealed to independent truckers and eventually spread to larger trucking companies. Margo helped with the business while it was based at home. She handled administrative details like office organization, billing and bookkeeping. As the business – and the children- grew, Margo stepped back. Glen moved the operation to warehouse space and hired more professional and technical employees. Thirty years later, Glen’s company has become a national business with three manufacturing plants and a fourth in the works. He wants to retire and feels he ahs the right people in place to succeed him. However, recent events have made him concerned that the transition of leadership to his son will be shaky.

Margo’s story, unfortunately, is common. Sex and infidelity erupt in a family and cause aftershocks that affect the lives of many people. When a family also is part of a larger system such as a family firm, the web of entanglement reaches out not only to other family members, but also to employees, vendors, customers, business advisers, and the myriad other people who are part of the family/business system.

In my own experience as a family business psychologist for more than 25 years, I’ve found that extra-marital affairs are seldom a secret. A few in the company may be clueless, but lovers’ behaviors give them away. Then there are those indiscretions, like phone calls or emails from the office, or gifts purchased with the company credit card, or business trips for one but hotel reservations for two. Eventually the facts mount up and things erupt. Before this however, employees, coworkers and other family/firm members are aware of the problem but feel helpless to do anything. Some try to ignore it and carry on with work. Others may be so brave as to offer advice. Most worry about their future because they doubt the leadership that would ignore or allow the infidelity. Deception makes people uncomfortable and uncomfortable people make mistakes. As the internal discomfort escalates, and the mistakes escalate, and the stress escalates, the problem can spill out to customers, vendors and others you do business with.

As many family/business owners know, entrepreneurship with one’s family offers tremendous rewards. But this lifestyle also carries with it a larger responsibility toward others than you might think at first.

In my practice, I have seen many marriages face infidelity and come to grips with the impact it has on the couple, the family and the business. The solution almost always comes in two parts: First, you must understand the nature of infidelity itself or why it happens at all. Second, you must understand the effects that infidelity has on the entire family/business system.

If we psychologists know anything about infidelity it is that infidelity is seldom just about sex. Infidelity is a symptom, just as a sore throat is about a cold coming on, or that whirring/pinging sound under your car hood is about a loose belt. Symptoms tell us there is a problem needing attending to. If you have a sore throat you should rest, drink fluids and take some aspirin. If you press on through, chances are your cold will be twice as bad. Likewise, if you ignore the whirring/pinging sound coming from under your car hood, you risk having a belt break and cause greater damage to your car than if you took it to the mechanic right away. Infidelity is like that. There were probably symptoms long before the first act of indiscretion, but no one was looking or listening for it.

The really difficult part though is figuring out what the symptom is telling you. Usually infidelity is a big secret so it is not likely that the family is talking about it openly, even if they know about it. What’s more, the person engaging in the action isn’t always very open to discussing his or her misbehavior with the family. But talking about the symptom is exactly what is needed to get to the bottom of the problem. No doubt the talking should take place with a professional psychologist, in private at first and not with the family as a whole. But eventually the family/business system needs to be brought into the solution process.

So why are partners unfaithful to each other? There are as many reasons as there are people. Each of us is wired slightly differently and each of us breaks down slightly differently. Brett’s infidelity was related to some problems he and his wife, Laurie, were having at home, but Brett was also unhappy at work. At 42, he had a good job that afforded him the opportunity to live luxuriously. He was respected and admired in his community. But, Brett felt the psychological pressure to be his “own man.” He still worked for his parents, and that made him feel less than independent. Added to this is that Brett was still angry with his parents for never resolving their marital problems. Brett was not naïve about his father’s “indulgences.” He was angry that his parents kept these things a secret (that everyone knew) and that he had to grow up playing the game too. He was angry that a part of his innocence as a child had been taken away before he was ready to take on the complexities of life.

The issue here is not to blame or focus narrowly on the indiscretion, but to search for the root or roots of the problems, and then to build an intervention. When you are in the middle of this kind of emotional uproar, you aren’t always capable of thinking clearly on your own. You need the objective guidance of a professional trained in helping families heal from psychological assaults. Plus the natural tendency of all families- whether they are in business together or not- is to cover up problems in the mistaken belief that doing so will keep the family safe. The professional can gently guide the family members back to some semblance of common sense and solutions that work instead of hiding the problem as Margo and Glen had done years ago.

Margo was the first one to seek help. She was extremely distraught but afraid to confront her son or her husband. After we talked she realized that she could not solve this problem, so she asked Glen to attend our next meeting. Glen, now older and wiser, was not as stubborn as Margo had feared. He acknowledged that his careless behavior earlier in his career had lead to heartbreak for his wife. He was unaware however, that his affairs had caused problems for his son.

In the process of my walking the couple through the facts of family life, they were better able to understand how their role modeling had indeed affected Brett. Margo and Glen also had to acknowledge that times had changed and that the business world was not as tolerant of sexual indiscretions, especially among business leaders. If the business were to thrive under Brett’s leadership, he had better develop more insight than his parents had.

The next step was to meet with Margo, Glen and Brett. I encouraged the parents to carry the conversation as they pressed Brett to be honest about his predicament. They were loving but firm that Brett needed to resolve his personal problems or that he would hold back the company.

Glen and Margo also confessed that they had let him down as parents. They were willing to take some responsibility for poor parenting, but they were not willing to take responsibility for an adult child. Brett needed to face the consequences of his own actions.

Brett was angry and confused but was willing to seek individual psychotherapy to figure out what he wanted- in terms of his marriage as well as whether he wanted to continue with the family business.

Over time Brett and his wife, Laurie, became involved in marital therapy again and they recommitted to each other. Brett didn’t want to run away from his wife or his responsibilities to the company, but he didn’t know who he was. He had been his parents’ child and never really grew up until the confrontation forced it.

Eventually I met with Margo, Glen, Brett and his wife Laurie to discuss how to resolve the problems at work. With the secrets out of the closet and spread out for all to see and discuss, it was much easier to plan for rebuilding the lost trust at work. Brett’s behavior had seriously compromised his leadership at work, especially since he had had an affair with an employee. Was it fair to fire her? The company was large enough to transfer her to another operation but was that a kind of punishment? Would the other employees have opinions about all of this?

The best solution for this family business was to transfer the employee and require of her that she attend psychotherapy privately. (She too must have some unresolved growing up problems.) She was a hard worker, but her behavior could not be allowed to influence the morale of the team.

Brett met with the managers and talked about his indiscretion and what he was doing to correct the problem. They were relieved by his candor: It meant they didn’t have to keep a secret any longer or talk behind his back.

As this case suggests, unresolved marital infidelity, led to a similar problem in the next generation. If Margo had not sought help for her family, Brett may have deteriorated further and never grown up. Company managers were already questioning his leadership, so upon Glen’s retirement or death they might have abandoned Brett.

Organizations can survive infidelity without cleaning it up, but in such cases the culture becomes one of getting by rather than thriving. Mentally healthy people choose to work in more ethical organizations.

It’s not so easy any more to dismiss infidelity as “flings” or “indulgences.” People are willing to level sexual harassment charges at the President of the United States, so I doubt that your employees, customers and others are more tolerant of these types of behaviors among the family/firms they do business with. This type of behavior can be very harmful to your business in terms of respect and market share. So the object is to deal with it swiftly but not punitively. For example, a large trucking company continually ignored the sexual harassment complaints of employees regarding one manager because he was dynamite at getting the work done and ahead of schedule. However, after the third lawsuit, they began to see that the problems he brought to them and morale problems of their staff far outweighed the gain. (They waited until his behavior was so outrageous that he was having sex with employees on pallets in the warehouse!)

The minute you get wind of the symptom of infidelity, confront the people immediately. Don’t cast blame, but explore or investigate what the real problem is. It’s easy enough to suggest that an employee seek professional help, because his or her job is on the line. With a family/business member and a co-owner of the business, it may be necessary to arrange an intervention, or a meeting of trusted family members and advisers who meet with the troubled person and confront them, similarly to the confrontation of an alcoholic.

Many people see infidelity as a moral issue, but it may be more useful to see it as a problem of practicality. Infidelity destroys trust not just between marital partners but among those who know the people involved. Deception and betrayal are not characteristics we want in our children or employees, so why would you condone them? Better to confront the problems head on. Refer troubled people to professionals for guidance and refer troubled family business managers to consultants who can help you redesign a system that helps people solve their problems and power issues in an enlightened way.

Kathy J. Marshack, Ph.D., P.S., Licensed Psychologist and Family/Business Consultant is the author of Entrepreneurial Couples: Making It Work at Work and at Home. Please visit her website at www.entrepreneurialcouples.com. On line consultation is available also.

It makes good business sense to use emotions intelligently


By Kathy J. Marshack, Ph.D., P.S.

“She has a sixth sense with her business.” “He can always close a deal.” “They always make the right investment decisions.” Do you envy them? What’s the key to their success?

Daniel Goleman, a psychologist, suggests that these differences among people may be due to your EQ, or Emotional Quotient. Research demonstrates that not all success in life is determined by IQ, but may rest more on how perceptive one is with regard to your emotions. Those of us who feel our feelings, interpret them correctly, and then act upon that information, have an advantage over those of us who rely solely on intellect to make decisions.

Among those of you in family firms, a high EQ is vital. Emotions run high in these businesses because of the multiple relationships. For example, it is foolish to ignore that the father-founder may have mixed feelings about a son-employee who is not getting the job done. If the father is unaware of his feelings, (and the son is also unaware), he may have a difficult time transitioning the son to a more suitable position.

Another style seen often in family firms is for the wives and daughters to be the managers of feelings, leaving the men to handle the intellectual facts. Employees know that the wife-/co-owner is the one to seek out when they are having a personal problem. The wife intuitively knows the EQ of the entire company and the husband usually relies on her for counsel. The only problem with this is that two heads are better than one. The husband is sacrificing valuable information if he is not tapping into his own emotional perceptions.

If it’s true, as Goleman suggests, that those of us with a high EQ are more successful, how do we develop this side of ourselves? Then, how do we integrate this information with our reason? It appears to be a matter of mastering these three steps: (1) feeling your feelings; (2) interpreting your feelings correctly; and (3) acting upon the feeling information.

Because you are a living, breathing human being, you are capable of feelings, both physical and emotional. It doesn’t take long to acknowledge those feelings and begin to name them.

Feelings are things like joy, irritation, hunger, fatigue, boredom, confusion, pain, anticipation, pride, embarrassment, tension, and so on. The list is endless and I often advise my clients to get a thesaurus or dictionary and copy down as many “feeling” words as they can find. It is important to refine your repertoire of feelings and feeling words so that you can expand your consciousness about your EQ.

It is also important to remember that you always feel your feelings first. Because of how you are “wired” thoughts or interpretations come after feelings. So it is useful to notice those feelings consciously before your conscious mind decides to ignore them or misinterpret them.

The second step is interpreting those feelings that you have just noticed which is no easy feat. The key element here is to realize that feelings are basically neutral. That is, they are neither good nor bad; they are just feedback. For example, if you haven’t eaten for several hours, you will feel hungry. At first the feeling isn’t unpleasant, but if you don’t eat for days, hunger can be painful. The feeling of hunger is a message that you need to attend to your body by feeding it. But the hunger pangs should not be interpreted as punishment, just because they are unpleasant.

Anger is another example. Anger may feel unpleasant to you and therefore, something to suppress. However, the feeling of anger is neither good nor bad; it is just feedback about something that is important for you to know. Try to view all of your feelings that way. They are feedback in feeling-form about your environment. One person may be triggered to feel angry about something, while another may be triggered to laugh. Feelings are your characteristic way of sensing your environment.

This brings us to step three, acting upon the information you have interpreted from your feelings. In the case of hunger or fatigue, a decision is relatively simple to satisfy those basic needs. But decision-making is more complex when the feelings are part of a financial plan for your business, or whether to fire an employee. This is where EQ really helps. Those individuals who have trusted their EQ throughout childhood and have refined and developed those skills into adult life, are in a much better position to make successful decisions.

While there is nothing like practice and life experience, here are a few basic tips to improve your decision making by including relevant feeling information. 1. Always checkout your feelings before making any decision. 2. Inquire after another’s feelings before proceeding to decision making. 3. Check your feelings again after arriving at the decision. 4. Remember that “feeling good” about something doesn’t always mean that the decision is correct. 5. Be willing to acknowledge that you are afraid or angry or confused. Hiding these feelings from yourself may deny you powerful and necessary information.

Many of you know those successful people who seem always to be in the right place at the right time. They aren’t really any smarter than you are, but probably they trust an “inner knowing” based upon using all of the resources available to them, emotional, mental, physical and even spiritual.

Should your children leave the nest – and business – behind?


By Kathy J. Marshack, Ph.D., P.S.

Every parent faces the day when their children are no longer children. They must make their way in the world as adults. Some are off to college, others to travel, others the military, and many straight off to work. Whatever their direction, they are no longer kids. We may think they still need guidance, but they will move into adulthood without looking back. If we haven’t prepared them for this move by now, the parents in their lives have little to say anymore about the life paths they will choose.

In a family-owned business, preparing children for entering into adult life is different in some ways than for other families. In addition to teaching life skills, parents assist their children to integrate independence and confidence. They are preparing their children to fly freely and strongly when they leave the nest.

But in a family business the assumption may be that the child will stay in the nest; that they are being groomed to take over the family business when the parents retire. There is an inherent conflict in grooming your child for independence and yet holding that independence in suspension until the parents retire from the business.

Family business owners, who wish to groom their children to succeed them in managing the business, need to work with this inherent conflict. Too often the mistake is made that the child is never fully prepared for leadership and thus they remain a child indefinitely (much like Prince Charles). Another mistake is to assume that the child will take over the business when they are not interested nor inclined to so.

Preparing children for taking over the family business requires that parents selflessly attend to preparing their children for healthy independent adulthood first. A child who has grown into a self-sufficient, wise and autonomous individual is in a much better position to assume the role of leader. A child who remains subordinate to the parent into his or her 40s can hardly be practiced at autonomy or leadership.

Therefore, parents with family businesses who plan ahead for succession require a more thoughtful approach to emancipating their children. Having young children work in the family enterprise teaches them skills they could not learn otherwise. They not only become familiar with the product and style of the business, but they acquire confidence. They are participating in taking care of the family – an important value to instill.

As children get older they can be given more responsibility, even management duties. However, their progress up the ladder should not be based upon the fact that they are the son or daughter of the owner. They need to be evaluated, as would any other employee. This teaches the child to do the hard work of improving themselves.

There comes a point in adolescence when a decision needs to be made about whether a particular child is leadership material. If so, a new path must be developed for this child. It is impossible for the child to become a leader and continue to work under their parents. They need a period of proving themselves in the world, apart from their parent’s protection. If they have never worked for anyone other than their parents, how can they or you be sure that they really can handle decision-making alone?

Parents are often very reluctant to let their children leave the nest. In a family-owned firm this reluctance is extremely strong. The business has evolved as a reflection of the family identity. It almost seems as if the family or business is breaking up if a family member leaves. But for the health of the child, the family and the business, children must leave and discover their own talents.

Family firms who have handled this transition gracefully, have encouraged their children to leave home and work elsewhere for a period of years. If after this time the child is ready to return to the family enterprise, and there is a suitable position for the child, then the match can be made.

The risk, of course, is that once out of the nest the child will never return, that they will find another life that suits them better than working in the family business. But then isn’t that what parenting is about? The business will be much more successful being managed by strong capable leaders who want to be there and by a leader who has proven his or her talent in more than one arena.

It is important for families in business to be open about their planning for business succession. Children should be advised early about who is being considered for leadership. But there should also be flexibility about this decision. Over time another child may prove to be the better successor. Or perhaps the chosen one chooses another direction.

If parents keep in mind that their job is to raise healthy autonomous children, then they are a success no matter which direction their child chooses. Whether the child chooses to return to the family business or not, they can always be a contributing member of the family.

Women business owners are not always taken seriously


By Kathy J. Marshack, Ph.D., P.S.

Women in business, one of the fastest growing segments of the self-employed, and yet we know very little about them. Half of America’s workers are women. More and more women are entering the workplace and more and more women are entering at the business and professional level than ever before.

Women are not always taken seriously when it comes to running a business. I don’t think that people are discriminating because of gender necessarily. It’s probably more because they don’t know how to relate to women business owners. Women have different values and these values are showing up in how women design their businesses.

Women business owners are more likely than men to accommodate their work schedules around family needs. Since they are in tune with the challenges involved with juggling work and family they are often willing to provide on site day care and flexi-time for their employees. A lot of women business owners working from their homes as telecommuters especially now that we have tools like the Internet.

My daughters have watched their mother develop her business from home. When they were babies, they slept in the bassinet next to my desk. Occasionally I would even take one of them to business meetings, rocking her in her baby carrier, as I took notes.

When my daughter Bianca was about 5, I heard her call out to me as she passed me in the kitchen, “Bye, Bye Mommy; I’m going to a meeting.” She was dressed in an apron and high heels (my castoffs), pushing her doll carriage with one hand and carrying a briefcase in the other. (Actually the briefcase was a blue plastic crayola marker case but she has quite an imagination.)

This blending of family and work roles is commonly seen in couple-owned and family-owned enterprises. Yet women who attempt to blend both roles must fight invisibility. For example, I lost a contract to provide certain psychological services because my office is at home. I was told that home offices are not professional enough. However, I always thought I was clever to find a way to be with my family and still develop my career interests. Obviously this is not a value shared by the contractor.

Sometimes women reinforce this invisibility themselves. In an effort to maintain her role as wife and her role as business owner a woman may feel she has to take a “backseat” to her husband. For example, I asked a co-entrepreneurial couple to tell me their official business titles. Although the wife had started the business five years before her husband joined her, she told me she was a “sales associate,” while her husband said he was “vice president.”

Other copreneurial wives tell me that they share ownership of the business equally with their husbands, yet they rarely list their title as “owner” or “president.” Usually they are listed as “secretary” or “treasurer.” Their husbands on the other hand, frequently list themselves as “co-owner.” So it appears that the need to hold back is coming from the wives, not the husbands.

I often get a call from a copreneurial wife asking for help with her marriage. She and her husband are struggling with balancing their personal relationship and their business partnership. Whether or not the wife was the business founder, she is usually the one with the most trouble accepting the power struggle with her husband. Men seem more comfortable with power negotiations and are at a loss as to why their wives are distressed.

Simply the wife has to learn to be assertive with her husband. She must draw boundaries around her turf. This is something that men do all of the time, but women may feel that they are being too “bossy.” Women need to realize that most of the time their husbands are not offended by clear, assertive, decisive actions. In fact the chief complaint I hear from copreneurial husbands is that their wives don’t speak up! So he doesn’t know what she wants, nor how to help her get it.

If women business owners are to be more visible, they need to be bold and speak up. They need to educate lenders and others about the values of blending family and work life. They need to teach their daughters how to be true to her feminine spirit and yet develop her creative side through career, professional and business.

To bust the myth of invisible working women, business owners and others, girls need to see women at work. They need to be educated about how to successfully balance the demands of family life and work life. Women business owners are in a wonderful position to do just that.

If you have a loved one on the Spectrum, please check our private MeetUp group. We have members from around the world meeting online in intimate video conferences guided by Dr. Kathy Marshack.
Learn More >
close-link
Join my Meetup Group