Author: Kathy Marshack

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Living With an Authoritarian Entrepreneur

By Kathy J. Marshack, Ph.D., P.S.

He’s strong. He’s driven. He works 70 hours a week. He loves his wife and children immensely. He feels alone. He needs a lot of emotional support. He is intolerant of laziness. He is a perfectionist. He doesn’t sleep well. He never lets failure stop him from success. He doesn’t trust many people, if any. He has a short fuse. He has to work for himself. When he plays, he plays hard too. He is an expert. He is reliable, when he’s there. He always has the answer. He has an ironclad will.

He is easily hurt, especially by his family, who doesn’t alwaysappreciate him. At least this is what he thinks. As an Authoritarian Entrepreneur, he believes that he is doing a good job for family and employees, regardless of their protests. He can only see his point of view and assumes that others agree with it or otherwise are too immature to understand. Because he believes he is doing what is best for everyone, he pushes ahead with his plans, often ignoring the challenges, complaints and cries of those he is pushing aside. He feels befuddled, hurt, and betrayed then, when his wife or a child leaves him or worse.

It is hard for this type of entrepreneur to understand that he is not the center of the universe. And it is equally hard for those who love him to know what to do to solve the serious emotional and relationship problems that are created in his high-energy wake. In fact the authoritarian entrepreneur has no awareness that he has any problems, which makes it exceedingly difficult to get help. He believes that complaints are coming from weak people who do not know how to run their lives, nor how to appreciate him for running theirs.

Often this type of entrepreneur is very successful at his business (although not all successful entrepreneurs are authoritarian).

Because of his drive and power, he can succeed where others fail, by sheer will power. He can be quite charismatic, so many will follow. But those who enter his inner circle, such as wife and children, know another side to this man. He can be selfish and cruel in his lack of trust for the very people who are closest to him. He can ignore their needs, giving love only when it is convenient for him. He is intimidating and will swiftly settle a dispute by severing the relationship.

The authoritarian entrepreneur is an example of a good quality gone awry. That is, he travels on the notion that “the end justifies the means.” There is nothing wrong with having goals. In fact, goals are the rewards that all human beings strive for. But in addition to goals it is equally important to attend to the method of accomplishing those goals. If the means to the end are unethical or hurtful of others, it may be worthwhile to re-evaluate the methods to discover means that work just as well to accomplish the goal, yet are compatible and supportive of the ones you love. Not all goals are worth it, if they destroy the important human relationships you are working so hard to provide for. This end-justifies-the-means drive comes from an insecurity deep inside the authoritarian entrepreneur. Anything or anyone who gets in his way is likely to get run over, because he has such a strong need to prove that he is OK. The source of this insecurity depends upon the individual. It may come from a childhood experience of being abused or threatened by a critical, distant, or aloof parent, whom the entrepreneur could never please. It may come from the lessons of a traumatic experience, such as war combat, wherein the entrepreneur learned to stay alive by doing whatever it took. It may come from an actual organic disability, such as dyslexia, making schooling difficult, and the entrepreneur all the more determined to prove he is smart or smarter-than. Whatever, the reason, the authoritarian entrepreneur has a fear of failure, tucked away deep inside that drives him to succeed at whatever the cost.

As if this negative driving force were not enough to alienate wife, children, friends and employees, the authoritarian entrepreneur is in a never ending cycle. No matter how great his material success, these individuals never seem to believe that they have arrived. In fact, some wives report that the greater their husband’s successes, the greater their drive, intolerance, cruelty, and . . . depression. It is the depression that is proof to the authoritarian entrepreneur that he has not yet achieved his goals, so he keeps pushing to drive the depression away. Unfortunately the depression is actually the signal that he is failing at life, that he is pushing away the loving relationships that can mend thewounds caused by childhood abuse, wartime combat or classroom humiliation. The very quality that helps the authoritarian entrepreneur survive childhood abuse, or life-threatening combat, or the ignominy of illiteracy . . . stubbornness, is both their strength and their demise. Being too stubborn to acknowledge their successes, and the love of their families is foolish and will destroy what they have worked so hard for. Yet stubbornness can be used to learn the skills to build a new life out of sharing the joy and love of personal achievement with your loved ones. If you are an authoritarian entrepreneur or the family member of one, use this stubbornness or personal strength to attack the problem and solve it. You have intelligence and drive. You have already proven that you can succeed. Now admit your flaws and rebalance your life. Grieve your losses. Learn to love. Break the pattern of insecurity in your family that began with an abusive parent, or a thoughtless teacher, or a war that shaped a vulnerable teenager. By keeping those fears buried, you are perpetuating the insecurity into the next generation. As much as that negative energy (i.e., fear, anger and depression) has served you to create wealth, it has also alienated your family. Is this really the legacy you wish to pass onto your children?

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Achieving Harmony in the Family Business


By Kathy J. Marshack, Ph.D., P.S.

In January I was a speaker at the annual conference of the United States Association for Small Business and Entrepreneurship in San Diego. There were other presentations at the conference that were interesting and helpful too, but the one that really caught my attention was a panel of CEOs from successful family firms in the San Diego area. The title of the seminar was “What do family firms want from consultants?” The panelists discussed their most pressing concerns and the one that topped the list was how to create harmony among family members who work together. Although legal, financial and business consultants abound, these CEOs felt that they already had those matters covered. What they really want help with is communication and relationship skill building to create a meaningful and harmonious family/work life.

It’s not hard to understand why this is so important to these California CEOs, as well as those of you living in the Northwest. It’s one thing to run a successful enterprise, but if you have failed in your marriage, or you have alienated your siblings, or you have intimidated your children, then who do you share your successes with? Achieving harmony in personal relationships requires skill, time and commitment. As if that isn’t enough, accomplishing these goals is that much more difficult when you also work with the ones you love, which requires negotiating a business relationship as well as a personal one.

I have reported before on the research showing that entrepreneurs will spend exorbitant amounts of time at work and short their families. Entrepreneurs (both male and female by the way) are willing to work early and late almost every day, but rarely will they report to work late or leave early. Perhaps once a month, they may leave the office early on a Friday night to be with their families. Yet in spite of this entrepreneurs will tell you that their loved ones are more important to them than their work. It’s just that work is more compelling. Taking just one more phone call or putting the finishing touches to that important contract, or even solving an employee morale problem come before attending to the interpersonal relationships of CEOs in family firms.

When family members work together, it often turns into all work and no play.

The personal side of the family/business relationship is taken for granted. There seems to be a belief that “because we love each other and because we are family,” there is endless tolerance and support for work at the expense of the relationship. Apparently this lack of attention to the personal side is what ruined the Hanshaw brothers. While in southern California at the conference, I happened to read an Orange County newspaper and learned of the bitter feud between Jack and Randy Hanshaw. The brothers had been in business together for years, along with several other family members. They each had outside interests as well. Together and separately they amassed a fortune. Starting out as a milkman in the 1960s, Jack started buying liquor stores and then strip malls. His brother Randy soon discovered the untapped potential of Arizona real estate. Each invested in the other’s business and made it possible for others in the family to create wealth as well.

However, in 1994 Jack accused his brother Randy of cheating him and started a lawsuit. Randy hired his brother-in-law for his attorney, furthering the feuding within the family. In spite of repeated efforts to resolve the suit, it degenerated into “a highly emotional, mean-spirited war of brother against brother, with money no longer the real object” according to the judge involved. Because the brothers could not settle their dispute, the judge ruled to dissolve the partnership and appointed a reciever to divide the $6 million in property.

The receivership was humiliating enough for the brothers, but so enraged was Jack Hanshaw that he offered a $100,000 bribe to the reciever. Of course he was reported to the judge who then fined Jack another $700,000 for the criminal act. Oddly enough, it was discovered that Jack was the actual cheating brother. Not only did he attempt to bribe the receiver, a local bankruptcy attorney (and also my brother-in-law) but he had taken $500,000 of his brother Randy’s money!

How do these things happen? They happen when minute problems are ignored and business comes first. Left unresolved these minute problems grow into small issues, which grow into average-sized resentments, then expanding into large stone walls of bitterness. Brothers who shared the same bedroom as children grow into the bitterest of enemies, willing to do whatever it takes to get revenge.

How can these things be prevented? Obviously at the point where the Hanshaw brothers are, there is no turning back. They may never again be able to enjoy each other’s company. And sadly for the rest of the family, because the line has been drawn and sides have been taken, the entire family may never again be whole. But for those of you reading this column, prevention is simple if you follow the suggestions listed below. Remember that if you work in a family firm, most of your interactions with your family involve work. You need to give at least equal time to the personal side to keep communication, trust, love and respect healthy.

1. Take time away from work every day to talk with your family/business partners about something other than work. You might start the morning with coffee and sharing the crossword puzzle.

2. At least quarterly, arrange a retreat for the family firm that involves playing, such as a trip to the mountains to ski.

3. Discuss all problems no matter how small, whether they are work issues or not.
4. Allow for individual differences. Allow members to speak up in disagreement. Just because you are family and work together, does not mean you are all joined at the hip. So make room for new and different opinions and ways of doing things.

5. Hang in there when there is a problem. Don’t give up until you have a solution to the problem that is a winning one for everyone.

6. If things get out of hand, ask for professional help.

Families are composed of individuals who love each other and have a commitment to take care of each other. Businesses are composed of individuals too, but there is not always the same level of either caring or commitment. When you combine family and business the values of this hybrid may be confusing for people. Keep the rules clear. Healthy loving relationships should always come before business needs, just as those CEOs in San Diego realized. If you are communicating openly and loving unconditionally, then family members in family firms should be able to grow successful family/businesses.

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Women entrepreneurs: Are they different from men?


By Kathy J. Marshack, Ph.D., P.S.

All entrepreneurs face barriers to achievement; in fact, this is probably a major defining characteristic of entrepreneurs. Entrepreneurs by their very nature thrive on a challenging, even inhospitable environment. Still the challenges faced by entrepreneurial women are different from those faced by men, and further shape their destinies.

For example, a male entrepreneur often has not only the emotional support of his wife but her unpaid help in the business as well. A female entrepreneur on the other hand, does not have the benefit of her husband’s unpaid help.

Typically, the husband is emotionally supportive, but it is up to the wife to manage her business as well as her child-care and household duties, while he works outside the business. Debbie Fields of “Mrs. Field’s Cookies” fame had such a marriage. Although her husband was remarkably supportive of his wife’s enterprise for many years, he acknowledged that he would withdraw his support if she failed to meet her obligations as a wife and mother.

In spite of this barrier, women entrepreneurs are starting businesses at ever-increasing rates — and are succeeding, too. But they are using unconventional methods of business management.

For example, women entrepreneurs rarely have formal operational policies, formal planning processes, or formal job descriptions. These relaxed standards may be a result of their lack of formal business management education; however, they are not interfering with their success. Women entrepreneurs are obviously making an impact on the American economy.

The relaxed style of management can also be seen in how women entrepreneurs treat their employees, suppliers, and customers. They seem to prefer a more people-oriented style.

According to a 1993 study of entrepreneurial women in Oregon, women entrepreneurs blend their personal and their business identities. They base their management of the business on relationships rather than on the development of business plans. Employees are considered friends. Family and spouse supports are elements without which the woman would not consider an entrepreneurial venture.

Rather than network within the traditional business organizations, entrepreneurial women rely on strong personal relationships with their customers and vendors. These findings led behavioralists to describe the business orientation of entrepreneurial women as a “web of interconnected relationships.” This web philosophy shows up in the problems common to women entrepreneurs, such as how to deal with the differences between themselves and their husbands, and to how to balance home life and work life.

For example, Sarah came up to me after a presentation I had made on entrepreneurial couples, and she complained that her marriage and business had been suffering since her husband, Buck, quit his job and came to work for her. Sarah started her business in her home as a way to supplement the family income. She made gourmet popcorn. As demand for her popcorn increased, she branched out and started selling other gourmet treats (gift baskets of nuts, popcorn, and chocolates, cookie bouquets, and so on).

Soon the business required her efforts full-time. She hired staff and rented a professional kitchen, warehouse, and office space.

Although Sarah did not ask her husband to join her, he quit his job in order to do so. She gladly accepted his offer at first, but all too soon the trouble started. Buck continued to think of Sarah’s business as a part-time endeavor. He worked short hours, leaving most afternoons to go fishing with his friends. In spite of his lack of commitment, he would make major decisions for the business without consulting Sarah.

It was clear that Buck had been unhappy in his career in agricultural sales and saw Sarah’s business as a way out. He wasn’t really committed to the business, although he supported his wife emotionally. Instead, he saw the business as a way to support his own early semi-retirement. When Sarah realized that Buck was not really an entrepreneur, she needed to make a decision about how to take the business back and still save her marriage.

Sarah represents only one style of entrepreneurship for women and only one way that women entrepreneurs are affecting the ones they love. As women gain in confidence, as they encounter career barriers such as the glass ceiling in corporate life, and as their husbands adopt a more egalitarian attitude and approach in marriage, we are seeing more and more women embarking on entrepreneurial careers either as solo entrepreneurs, as dual entrepreneurs, or as copreneurs.

Regardless of entrepreneurial style, these women are reporting that they are highly satisfied with their lives and wouldn’t arrange them any other way. In other words, working from a web of interconnected relationships, entrepreneurial women want personal achievement just as entrepreneurial men do.

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Five must-answer questions for passing on the family-owned business


By Kathy J. Marshack, Ph.D., P.S.

Our world is a bundle of contradictions. The other day I read that the American Heart Association will not allow its healthy heart logo to be placed on Post Grapenuts cereal because the company is owned by Phillip Morris, a tobacco company. Grapenuts cereal has relatively no sugar and no fat. On the other hand, the healthy heart logo is on Kellogg’s Fruit Loops cereal, which is 50% sugar, because Kellogg’s pays the American Heart Association for the privilege. With these kinds of mixed values going on, it’s very important that you recognize the only one who can take care of you is you. Not even a private non-profit organization can be relied upon to guide your eating habits. While it may be easier in the moment to focus on only those pleasant uncomplicated things in life (such as the taste of Fruit Loops) in the long run ignoring the contradictions may prove quite hazardous.

People are often surprised to find out that I can have negative, suspicious, even paranoid thoughts, and that I waste my time researching things like the contractions of the American Heart Association. After all, I am a psychologist and professionally I encourage entrepreneurs and their families to find healthy constructive solutions to the problems that life dishes out. So if I am professionally supposed to look on the bright side, why then do I point out everything that is or could go wrong?

The simple answer is balance. We live in a world of duality … positive/negative, good/bad, male/female … and balance is the act of giving each side attention and respect. Having a positive outlook on life is just fine, but looking only on the bright side is like the proverbial ostrich with his or her head stuck in the sand. You also need to look at what is going wrong, or not working, or not even in the ballpark of reality. If you fail to account for the negative side of things, you fail to plan and live your life fully. How can you correct your mistakes, if you never sort through your flaws and problems? To sum it up, my motto is : HOPE FOR THE BEST, but PLAN FOR THE WORST. That way you’ve got everything covered.

For entrepreneurial couples and families in business, there are two unpleasant areas which are regularly ignored and therefore never planned for … death and divorce. Some of the juiciest scandals come from family firms that failed to plan for the succession of the business after death or divorce. Because the founder never thought he or she would die, they never developed a plan for whom to pass the business on to. Even if they had a successor in mind, they may never have told this person, let alone trained them. Furthermore, the founder usually has no plans for employees, customers, vendors or even their files or inventory. If you ask these founders what they would like upon their deaths, they often have very specific wishes, but they have no plan to carry them out.

Still there are more entrepreneurs planning for business succession than planning for divorce. Planning for the possibility of divorce of an entrepreneurial couple is a real taboo, apparently. Most couples fear that if you plan ahead for the possibility of divorce, you are setting yourself up to create a divorce.

Matt and Kristen were a happily married young couple when they started their modem manufacturing business in their garage. They had a toddler and one school age child at the time. Kristen’s Dad loaned them the startup capital. Both Matt and Kristen had the technical expertise for the business, since they each had a degree in engineering and had originally met while working at a high-tech company in the Silicon Forest. It all seemed perfect and it was for awhile. But business started booming and employees were required. Then the garage got too small and a warehouse was rented. Then a third baby came along and Kristen was fatigued trying to cover the home front as well as the business. Soon she opted for staying at home and Matt ran the business.

Even this set up worked for awhile because Matt was a capable business manager and had hired excellent help. He did not have to work excessive hours because he and Kristen had designed an excellent product that practically sold itself, especially with their combined contacts in the industry. So Matt was able to be available to his family almost as much as when he had worked a 9 to 5 job. The problems emerged, however, when Kristen became resentful that she was no longer at the helm of the thriving business. After all, she had prepared herself through education and training for a career that she thrived on before the marriage and children. Although she loved her children and Matt, she felt a great loss at not being able to use her education and intellectual talents too.

Eventually Kristen’s resentments grew to the level that she and Matt couldn’t talk anymore without a fight. Matt started working longer hours at the office. The children were stressed and scared because Mommy and Daddy weren’t happy. When the baby came down with a serious illness requiring hours of Kristen’s time and emotional energy, she brought up the topic of divorce. As clear as their thinking had been about how to develop the business, how to use their combined talents and resources to secure a financially successful future, Matt and Kristen had never considered divorce and therefore had no plan for parting … as marriage partners nor as business partners.

But let’s back up and take a look at what might have happened had Matt and Kristen built into their life/business plan the possibility of divorce, right from the start.

If they planned for an amicable divorce or dissolution of the partnership, they not only would have a legal document to follow (such as a prenuptial or partnership agreement), but they also would have had to look at what could go wrong and make contingency plans so the worst may not happen. In other words, in planning for the worst, they would look at these things among many others:

  • What if the business grew so big it moved out of the garage?
  • What if there was more to handle at home requiring one or the other partner to quit working the business and focus more on home management?
  • What are the desires of each partner with regard to career and business?
  • What are the desires of each partner with regard to the children and family development?
  • What are the desires of each partner for their marriage?

Paradoxically, by planning for the possibility of divorce right from the start of a marriage and business venture, the entrepreneurial couple has to focus on those things that actually will help strengthen their marriage/partnership. By digging deeply into who you are, and what you want, you have the opportunity to negotiate with each other to make your desires come true. Instead of resentments building, the trouble spots are planned for. Therefore the entrepreneurial couple has a better chance of facing the problems head on, learning from them, or even avoiding them. Planning for the worst in this case isn’t a prescription for divorce, but insurance against it.

Remember the question isn’t “What do I do with my business or marriage/family if I die?” The question is “What do I do with my business or marriage/family when I die?” And the question isn’t “What do I do with my business and marriage/family when we divorce?” The question is “What do I do with my business and marriage/family if we divorce?” Death is inevitable and those who don’t face this one are avoiding their responsibilities to others and courting a miserable demise for themselves. Divorce on the other hand is not inevitable, but avoiding thinking and talking about the possibility is just as foolish as ignoring the inevitability of death. If you want to get started planning for the worst but hoping for the best with regard to creating a healthy, long-term, successful marriage/business partnership with your spouse, try asking yourselves this question:

If one or the other of us wants a divorce in the future, why would that be and what can we do now to prevent this.

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Family Business / Risky Business


By Kathy J. Marshack, Ph.D., P.S.

Todd looked at me bewildered, as if to ask, “Can’t you make her see reason?” The tension in my office had been mounting between the couple as they discussed the likelihood of divorce. They had been at odds for years and everyone including friends, family, employees and business associates knew it. This couple never kept their disagreements secret. In fact, they openly fought in front of employees, just like Mom and Dad in front of the kids.

When the discussion got even more heated, I stepped in and tried to offer help to the husband who seemed so confused about his wife’s request for a divorce. “It’s simply that your wife doesn’t want to be your business partner any longer if she files for divorce.” “She doesn’t trust you anymore,” I said, “as a husband or a business partner.” This couple had built a successful business over many years of hard work. But as the business had grown successful, the marriage had foundered. Now the wife wanted out … out of the marriage and out of business.

Todd again looked at me as if I were speaking in riddles. “What’s trust got to do with it? I know that she wants a divorce. I am OK with that. But can’t she learn to be civil and still be my business partner? We stand to lose a lot of money if we have to split up the partnership.”

Unfortunately this scenario is all too common among couples and families who work together. The focus is so much on the business, so much on business success, so much on financial profit, that the family fails to keep tabs on the loving relationships that made the business partnership possible in the first place. As they ignore the signals that their personal life is sinking into oblivion, these couples and families seem to put even more energy into the business. It’s as if they are trying to save the sinking ship by putting on a new coat of paint.

Entrepreneurial families and couples are starting businesses at a phenomenal rate right now. There are powerful incentives to do so.

Not only are there terrific financial and ego rewards from self employment, but couples find that there is great joy in working with the ones you love. Where else can you find a more trustworthy, reliable, confidential business partner than your spouse or close family member? Todd and his wife started out this way. They had a dream and worked hard to make it a reality. They wanted to provide a quality of life for their children that would enable them to achieve even more than their parents had. They wanted freedom to create something out of nothing. They wanted to go beyond the limits employers always placed on them. They wanted to help each other grow as individuals and in their business/professional lives. At first Todd and his wife Laura were ecstatic with their new lives. They looked forward to each new day. They worked long hard hours but they were doing it together. This “togetherness” was inspiring. Somehow, their combined effort was synergistic and they created even more than they dreamed they could alone. Then something happened. It didn’t happen with a bang, but snuck up on them. Inch by insidious inch, Todd and Laura lost track of themselves as individuals and as a married couple. Instead they were business partners only. The business consumed them. Vendors, customers, employees, business associates, the CPA, their attorneys … all came before Todd and Laura and their love and friendship.

When Todd and Laura came to my office it appeared that all was lost for the marriage. The business was thriving and would carry on under the capable leadership of either one of them. There would be some financial loss, a few employees would quit, perhaps a contract would be lost, but ultimately, Todd and Laura had created a business that produced a quality service and customers were pleased and faithful. Even a divorce would not really threaten the business. Financial problems were not their worry. Rather, it was the value placed upon each of them as individuals and the value placed on their relationship that was suffering. This kind of problem erupts when entrepreneurs focus all of their attention on the competitive world of business and away from the nurturing world of family life and marriage.

When Laura asked Todd for a divorce, she made a bid for freedom from the tyranny of a one-track life. Better to get a divorce than go on living for nothing more than financial profit. Laura felt dead inside, something money could not heal, but love could. If Todd could no longer love her because the business had become his obsession, then she would seek love elsewhere. Laura was willing to admit that she had made the business her obsession too. It was not all Todd’s fault. She ignored the early warning signs just as he did. She too was thrilled with the status of achievement that came with self employment success. She even felt guilty for not doing something sooner so that she wouldn’t have to cause Todd such pain by asking for a divorce. “If only she had put her foot down sooner,” she thought.

The problem that Todd and Laura created for themselves is brought on by two major errors. The first error is building your life around the business. Remember the business is there to serve you, not the other way around. The business is a result of your creative energy, your vision. It reflects your personality, but it is not the master. Todd and Laura’s business was a success because it reflected the synergy of their collective talents and energies. Without them the business would have never been.

The second error is failing to confront problems head on when they first appear. Todd and Laura knew that they were spending too much time on the business. They justified it in those start up years as a necessity to get the business going. They justified it as years went by to stay ahead of the competition. They continued to justify it in later years because work is all they knew. But as the business grew under their careful and committed hands, their relationship was left untended and shriveling into a shadow of what it had been when they started the business.

Is it so hard to turn off your pager or cell phone and take a walk with your sweetheart? Couldn’t you squeeze in a little time to read a novel if you put down the trade journal? How about joining an adult soccer league instead of attending more business after-hours meetings? In other words, attend to your life, your whole life, just as carefully and mindfully as you do your business. If you have it in your power to create a successful thriving financial enterprise, can’t you put similar energy toward your emotional- spiritual-relationship enterprises?

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Dual – ing Entrepreneurs

By Kathy J. Marshack, Ph.D., P.S.

When I returned to the office a few months ago I found a phone message from Dick Wilsdon indicating he wanted to talk with me about a recent column I had written. He was especially interested in the topic of competition among spouses who work together. Being somewhat of an expert on this topic, having researched the area for years, consulted with many entrepreneurial couples, and written not only countless Vancouver Business Journal articles, but recently published a book on the subject, I felt confident that I could answer Dick’s questions and give him a few pointers to boot! But with his first question I was stumped. “I was just wondering,” he said, “if you knew anything about couples who operate competing businesses?”

Dick and Linda Wilsdon are such a couple, believe it or not. Dick owns Western Nugget Transportation and Linda owns All Americas. Both are transportation brokers and quite successful at it. Each has had the honor of being among the INC. 500, an annual award given by INC. Magazine to American companies who have distinguished themselves. The following is a run down on just how Linda and Dick do it.

There is an interesting story behind how this couple found themselves in competition. Certainly they didn’t plan this outcome. It was a natural progression of events. Entrepreneurs are like that. The successful ones allow nature to take it’s course and capitalize on it. Dick has always been an entrepreneur. He has owned several businesses, so it was a natural to move from being a trucker to being a transportation broker.

Linda on the other hand never thought of herself as an entrepreneur. Like so many women, entrepreneurship came as a result of helping out the family. In order to bring their son into the business, Linda started All Americas as a way to prepare their son for taking over Dick’s business someday. Mom and son were to work the business together. As it turned out, the son wasn’t interested after all, so Linda was left with the decision of letting the business go, joining forces with Dick and Western Nugget, or continuing on her own. With her husband’s encouragement and blessing, she took on the task of running All Americas on her own.

Although Linda had no business experience before starting All Americas, she took on the challenge and soon gave Dick a run for his money. While Dick was nominated to the prestigious INC. 500 in 1987, Linda was nominated just six years later because her business was booming. Linda talks about how scared she was to take over All Americas when her son left, but Dick had every confidence. He mentored her during those early years, but acknowledges that she has abilities that he lacks. He says, “This woman is the most fantastic people motivator I know. Watching her motivate people is like a symphony!”

Herein lies the key to the Wilsdon’s success as a competing dual-entrepreneurial couple. They have tremendous love and respect for each other. They consider each other best friends. Although they may disagree heartily about things, they make a point to work the arguments out. And they don’t take things personally. When I asked Dick and Linda what advice they would give to other competing dual-entrepreneurial couples, they offered these three nuggets:

  • “Talk a lot.”
  • “Be willing to give.”
  • “Think of your spouse as a 60% partner … 10% better than an equal partner.”

Over the years the Wilsdons have demonstrated in their behavior that they really believe in this advice. They are early risers and in the morning over coffee the two of them discuss the business, their lives, the kids, etc. Because they enjoy each other’s company they do spend a lot of time together, so talking comes easily. They grocery shop and run errands together too, rather than allow efficiency to divide them up. And they love to travel, so they incorporate lots of play time together. Talking a lot doesn’t just mean discussing business. It’s a time to reconnect with your spouse/partner … to let each other know that you love and respect the other person.

Being willing to give takes on another meaning for the Wilsdon’s too. Because Dick had already proven himself in business before Linda started her enterprise, he was in a position to mentor her.

He wasn’t really giving up anything by encouraging her to develop a competing business. His business is strong and profitable. Rather he views it as helping his wife be the best she can be. Dick loves having a strong, assertive, capable wife who keeps him on his toes. He admires her strengths and feels that he benefits from them too. After all if Western Nugget loses a bid to All Americas, he still reaps the financial rewards. And the friendly competition spurs his staff on to improve their performance.

The Wilsdon’s do have some rules about competing however. They never go after each other’s existing business. They only compete for new work. Everything is out in the open … no secrets between them. Although they may enjoy rubbing it in once in awhile when one company has the edge over the other, they really enjoy helping each other win. In other words, I don’t really think they are in competition at all. Rather each has the goal of being the best they can be and encouraging that in their spouse.

The proof of all of this is right there at their company offices. Western Nugget and All Americas are side by side in a Hazel Dell office complex. Each business has it’s own legal identity and separate staff, but employees do cross over sometimes. Once the Wilsdon’s daughter worked for Dad and now she works for Mom. Interestingly Dick has a woman office manager and woman bookkeeper, while Linda has a man office manager and a man bookkeeper. They laugh and tell me that this is just a coincidence, but I wonder if it is just another way the Wilsdon’s keep things balanced.

The Wilsdon’s may be a unique couple in that they operate competing businesses, however, all entrepreneurial couples can benefit by the principles that they live by. It takes a lot of maturity to put your egos aside and encourage your partner’s talents, especially when they might show you up. It takes courage to accept criticisms from your spouse/partner and really hear these criticisms as helpful feedback from one who knows you well. It takes patience to listen and work through problems. Communicating regularly with your spouse/partner is often the last thing busy entrepreneurial couples do, but it is essential to a healthy business and a loving marriage.


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